We are Serge and Claude, the two guys behind Armin Strom. We have a passion for skeletonized watches and we love to create innovative timepieces.

Manufacturing our own movements means for us to uphold the tradition and perfection of fine watchmaking by adding new technical solutions and ideas.


Serge Michel is a proud father of two girls. His main passion, besides his family and the Armin Strom brand, is travelling and wine tasting. He visits – together with his best friends – at least one winery per year, to learn about the specifics of wine making. Fine dining with a glass of wine together with his family and friends is his way to relax and to enjoy life.


Everybody who knows Claude Greisler is aware that his great passion is watches. He pursued his career with a clear goal of becoming a master watchmaker. He gets his inspiration from nature, when he is exploring the mountains on his backcountry skis together with his wife.

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