Mr. Armin Strom studied watchmaking and set up his own store in his native town of Burgdorf in 1967.
In parallel with the normal activity of a small watch shop, he also offered a restoration service and gradually developed a particular knack for the art of hand skeletonizing, long before it became fashionable among the mainstream brands.
His desire to push the limits of his skills earned him a Guinness World Record in 1990 after he created the world’s smallest hand-skeletonised watch for ladies.
Mr. Armin Strom soon grew to become a legend in the art of hand-skeletonized watches. The first watches bearing the Armin Strom name were presented in 1984 at what was then still called the Basel Watch Fair.
He also caught the attention of Switzerland’s bigger watch brands, who discreetly started turning to him to skeletonize small series of their own watches.
When Mr. Armin Strom was looking for someone to take over the company, Serge Michel, a watch collector and friend of the family, jumped at the chance, bringing his childhood friend and watchmaker Claude Greisler on board with him.
With memories of the man of mystery who would head off in his exotic Jaguar E-Type to deliver watches to his customers personally, Serge and Claude drew up ambitious plans to uphold the Armin Strom legacy of skeletonizing and fine watchmaking and at the same time develop the brand into a fully-fledged “manufacture”.
The two founders of the independent manufacture Armin Strom Serge Michel and Claude Greisler, taking over the business from Mr. Armin Strom. While they learned from the expertise of their mentor, they created the vision to expand the business from a specialist in skeletonization to a fully vertically-integrated watch manufacture producing own movements.
Our goals have always been, and will always be, to build on the heritage of our predecessor – showing the beauty of the movement as a key design element – and at the same time to expand the selection of exclusive, completely inhouse manufactured calibers.
The new ideas of Serge and Claude were already followed in November by the presentation of the first inhouse calibre, the ARM09. Great freedom to take decisions with correspondingly short decision-making routes also bring the necessary flexibility and the opportunity to gain rapid access to the market.
Presentation of the One Week Collection with the ARM09 hand-wound movement at Baselworld. This series embodies the modern style of movement finishing without neglecting important traditional values. Armin Strom’s watchmaking tradition of skeletonizing lives on in a modern form in these watches with their special movement architecture.
The watch manufacture now joined the highly exclusive circle of watch brands which develop and manufacture their own tourbillon calibre in-house. The tourbillon of the new ATC11 watch movement features distinctive pallets in 18 carat white gold as well as the exclusive design of the balance and seconds pinion on the same arbor. The tourbillon was put on display in an exclusive “coffret” on a world tour in November.
Armin Strom was the first watch manufacture which has developed a collection of timepieces using materials from motor racing. A very complicated process had to be mastered first to ensure the necessary quality for the different movement components - a fusion between the motor industry technology and the art of watchmaking.
With the Skeleton Pure, the manufacture Armin Strom made the dream of Mr. Armin Strom come true: creation of a skeleton watch produced entirely in the firm’s own manufacturing facility.
The Skeleton Pure uses new treatments and technology to bring a fresh and modern look to the highest level of Swiss watch design and craftsmanship. This timepiece illustrates the perfection that can be achieved through machine processing and the way 3D-PVD coating can enhance dimension and bring definition to the engineering.
In November the manufacture Armin Strom introduces the Mirrored Force Resonance, a resonating dual regulator developed for maximum precision with its whole captivating mechanism on full display dial side.
The resonance clutch spring provides the watch with a fascinating and patented “animation” of the way it functions. This remains in line with the philosophy of Armin Strom as a brand: no nonsense, just good, proprietary mechanics presented in an impeccably finished and interesting way. The resonance clutch spring is exciting in another way, too: it visually proves this timepiece’s resonance.
During the Baselworld Armin Strom launches the innovative watch configurator. Using the Watch Configurator, the client begins by choosing the desired movement, whether it contains a tourbillon, a five-day power reserve, or any other functionality in Armin Strom’s arsenal.
Collectors can choose colors, engraving, and even skeletonization of the movement and/or certain components – the latter naturally being one of Armin Strom’s historical specialties. Using this virtual reality version of Armin Strom’s workshop, a fantastic, collectible dream timepiece quickly becomes a tangible reality.
The SIHH is one of the leading global events in the watch industry field and is organized each year by the Fondation de la Haute Horlogerie in Geneva. A new generation of independent creators is presenting its expertise at this select circle, which expects participants to demonstrate exceptionally high skills.
The invitation from the Fondation de la Haute Horlogerie is a great distinction for the manufacture which confirms the own exacting standarts of Armin Strom.