Lady Beat

ALA20
Armin Strom Lady Beat
Calibre
ALA20
ARMIN STROM calibre ALA20
Automatic, 70-hours power reserve, off-centre time indications
Frequency: 25'200 A/h
Jewels: 20
Number of components: 185
ALA20
Good design is honest and functional

The latest no-compromise watch from the Biel-based manufacture is a decidedly feminine one, but one exuding the technical look and feel of the genuine manufacture movement powering every Armin Strom timepiece.

Lady Beat’s design features differentiated aesthetics that make it wholly unique and feminine. The general look is characterized by circles and semicircles. If you take a closer look, you can see a crescent-shaped plate that shares the lower part of the watch with the mechanical elements, with a full moon-shaped small second at the top.

Lady Beat features an off-center dial and slimmer new case with a much smaller diameter. The 38 mm case diameter of Lady Beat is a first at Armin Strom, hitting the sizing sweet spot of many women.

The highlight of the front of this watch is the visible triplet of bridges echoing the pocket watch inspiration behind Caliber ALA20, just one of many mechanical elements visible on the dial.

The contemporary dimensions maintain the essence of Armin Strom DNA while shaping a new aesthetic that showcases the brand’s love for reduction to the essential, enhancing legibility, and maximizing the user experience for discerning female collectors, enthusiasts, and casual wearers.

The Armin Strom Lady Beat is the very first model created specifically for women by this Swiss manufacture. It features a stainless-steel case and is priced at CHF 16,900.

Lady Beat beauty shot
The look of the watch is characterized by soft, moon-like shapes
Lady Beat balancier and bridges
The visible balance with its fascinating rotations has a prominent place on the dial
central rotor of the Lady Beat
The automatic winding of the watch offers maximum comfort

Technical Specifications

Case
Stainless steel,
Sapphire crystal and case back with anti-reflective treatment
Diameter: 38.00 mm 
Height: 11,65 mm
Water-resistance: 30 m

Dial
Offset in white or black

Hands
Stainless steel with hand finishing

Strap
Delivered with a bi-material rubber and Alcantara in satin white or black

Buckle
Double-fold clasp in stainless steel

Price from
16'900 CHF

Kaliber ALA20 Lady Beat
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