Armin Strom Lady Beat
Haute Horology from
a feminine perspective
Haute Horology from
a feminine perspective

Finally, a no-compromise haute-horology watch designed for a feminine sensibility. Co-designed with women, for women who share our passion for transparent mechanics, hand-finished movement decoration and engineering excellence.

The Lady Beat features an off-center dial and slimmer case with a much smaller diameter than other watches in the collection. A highlight of the front of the watch is the visible triplet of bridges echoing the pocket watch inspiration behind Caliber ALA20, just one of many mechanical elements visible on the dial. A crescent-shaped plate that shares the lower part of the watch with the mechanical elements, with a full moon-shaped small second at the top. The 38 mm case diameter of Lady Beat is a first at Armin Strom, conforming to the sizing "sweet spot" that conforms to modern fashion sensibilities.

The Lady Beat is the very first model created specifically for women by the Armin Strom Manufacture. It is available in a stainless-steel or 18k Rose Gold case, with or without diamonds; with pricing starting at CHF 16,900.

Lady Beat beauty shot
The look of the watch is characterized by soft, moon-like shapes
Lady Beat balancier and bridges
The visible balance with its fascinating rotations has a prominent place on the dial
central rotor of the Lady Beat
The automatic winding of the watch offers maximum comfort
Automatic, 70-hours power reserve, off-centre time indications
Frequency: 25'200 A/h
Jewels: 20
Number of components: 185

Technical Specifications

Stainless steel, with optional 18k rose gold and diamond options
Sapphire crystal and case back with anti-reflective treatment
Diameter: 38.00 mm 
Height: 11,65 mm
Water-resistance: 30 m

Offset in white or black

Stainless steel with hand finishing

Delivered with a bi-material rubber and Alcantara in satin white or black

Double-fold clasp in stainless steel

Price from
16'900 CHF

Kaliber ALA20 Lady Beat
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